À-La-Carte

Fee Schedule

portfolio image
portfolio image

À-La-Carte Menu

Sales

Deliverable

Fee

  • 1.

    CAPTURE COMPEL WORKSHOP

    A 5-hour virtual workshop aimed to give immediate, actionable support to your sales and marketing teams.
  • 2.

    SALES STORY & ELEVATOR PITCH

    A long and short form version of your sales story crafted in a way that positions you as the expert/guide to the hero, your client. A new elevator pitch will best communicate your offering in a manner that compels the prospective client to learn more.
  • 3.

    DISCOVERY CALL: DELIVER UNEXPECTED VALUE

    This initial consultative sale call sets the tone, we provide customized scripts and talking points for initial calls aimed to deliver maximum value to.
  • 4.

    FOLLOW UPS

    The final sale is in the follow-up. Customized and scalable sales e-mail messaging follow ups to be applied across different situations across every essential sales touch-point as to influence a next step action.
  • 5.

    OBJECTIONS REBUTTAL REFERENCE SHEET

    For each objection encountered at the various stages of the sale, we offer proven ways to reposition the prospect’s statement, address concerns, and in optimal way influence a buying decision.
  • 6.

    QUALIFY INTEREST & ABILITY: UVPS FOR HEROES

    Positioning you as the trusted expert, and your client as the hero in their journey, we furnish a complete and detailed map of your unique value propositions as it related to each service/product.
  • 7.

    QUALIFY INTEREST: BUYING GUIDE

    You know your product/service inside out, upside down, and sideways… but your prospect doesn’t. One of the most effective communication tools is a comprehensive, easy to understand and persuasive buying guide of your offerings
  • 8.

    QUALIFY INTEREST: SERVICE/PRODUCT OUTCOMES & BENEFITS CHART

    Beyond defining your product/service’s UVPs, we must then get into the details of how this offering creates desired outcomes for the target clients. This is a visual tool that can be used to reference both internally by the sales team, or can be sent out directly to prospects.
  • 9.

    PRESENTATION: SALES PRESENTATION FINALIZATION

    Fully customized and branded sales presentation including associated research, new content ideation, presentation copywriting and editing for up to 20 slides with up to 5 backup slides, and custom graphics with animation.
  • 10.

    PRESENTATION: COMPETITIVE MARKET ANALYSIS BRIEF

    This is a shallow dive into top competitors including messaging, calls to actions, pricing, UVPs, media traction, and related research in a format of a comparison table within the presentation.
  • 11.

    PRESENTATION: PRE-PROPOSAL FRAMING

    You’ve successfully guided the prospective client through the buying cycle and have aligned on many of the deal terms, and all that needs to be done is to formalize the proposal. This deliverable is a fantastic reference guide for each type of prospective client to be effectively pre-framed so that there is already much buy-in prior tot eh from Script and talking points to get your prospect and proposal on the right track.
  • 12.

    PRESENTATION: OPTIONAL MAILER

    In a digitally saturated environment, now more than every, a physical touch stands out. In the spirit of Account-Based Marketing, we design an entire campaign to target prospects within the sales pipeline and have a multi-touch physical mailer campaign that effectively captures and compels the audience to take next steps.
  • 13.

    PROPOSAL, SOW, & ONBOARDING: FORMAL PROPOSAL

    The most critical touchpoint for the sale is the formal proposal to the prospective client to make a buying decision. We deliver a compelling new visual design, layout, and messaging focused on heightening the value of the offering as well as providing many visual communication graphics to favorable comprehension and buy-in from the prospect. Talking points are also provided to best position each page in the mind of the prospect when reviewing the proposal with them.
  • 14.

    PROPOSAL, SOW, & ONBOARDING: PRICING & REVIEW PROTOCOL

    Prior to a formal proposal, much must be done to get on the same page regarding the terms and conditions of the deal. Pricing is a major factor in that process and this deliverable maps an optimal way in presenting pricing in a manner that maximizes the perceived value of the offering(s).
  • 15.

    NEW CLIENT DIGITAL ONBOARDING KIT & PHYSICAL MAILER

    The unlocked lifetime value of a client, and potential referrals, is what drives future revenue from existing client. A new client’s experience is paramount to being primed to become loyal to the business. This deliverable maps the micro interactions for successfully onboarding and creates fully branded welcome box with stationary, apparel, postcards etc. depending on individual needs.
  • 16.

    REFERRAL & ASSESSMENT: APPRECIATION CARD MAILER

  • 17.

    QUARTERLY CLIENT PROGRESS REPORT

  • 18.

    CLIENT RELATIONS SERVICE SATISFACTION QUESTIONNAIRE

    An evidence-based questionnaire to gather key insights within your sales process and perceptions by your buyer at critical touchpoints from being a prospect to final sale.
  • 19.

    CLIENT RELATIONS ACCOUNT RENEWAL REPORT

    To fully realize the lifetime value of a client, it’s essential that they are provided with effective communication material at the time of contract renewal. This is a customized account renewal report that visually highlights all the wins and value from having the product/service and to inspire a renewal action through effective offer/and/or compelling call to action.
  • 20.

    CLIENT LOYALTY COMMITMENT MANIFESTO & INCENTIVE OFFER

    Distilling an effective brand voice for inspiring existing clients to remain loyal to the business as well as be a part of something bigger than just the service/product offering they receive demands a visionary brand positioning. This is a key messaging tool to render a branded loyalty commitment manifesto to inspire contract renewal action via an accompanying incentive offer.
  • 21.

    COMPETITIVE MARKET ANALYSIS + SHOPPING

    Have you ever been curious what your top competitors sales process is? How they present to their clients? What each touchpoint does within the sales process? A copy of their proposal and engagement contract as well as a critique of their top sales professionals? We can help with that. This is a deep dive shopping initiative into top competitors with full report and recommendations, as well as competitive analysis and feedback.
  • 22.

    COMPETITIVE MARKET ANALYSIS

    This is a deep dive outside in analysis of top competitors from the perspective of their effectiveness to Capture, Compel, and Close their target audiences. Analysis includes brand identity, messaging, offerings hierarchy, pricing, UVPs, media traction, and strategic positioning within the market. This deliverable does not include shopping the competitors.
  • 23.

    TARGET BUYER ANALYSIS, SEGMENTATION, & LEADS IDENTIFICATION

    This is a full analysis on the final buyer profile and the various stakeholders who make the final buying decision to engage. Once these parameters are finalized, we then run a campaign to source leads that fit this criteria.
  • 24.

    DISCOVERY REPORT

    One of our most comprehensive a-la-carte services where we examine 15 aspects of your business and offer strategic recommendations based on these insights to serve as a primary tool to implement initiatives that will increase your sales revenue.
  • 25.

    GTM

    Complete Go-To-Market strategy distilled in a clear, actionable tool outlining an optimal marketing and sales launch protocol based on your specific offering(s), situational needs and parameters.
  • 26.

    BUSINESS PLAN

    After a successful investment presentation, a seasoned investor enters a due-diligence process to vet all the specifics, assumptions and financial models within your core business plan. We render a comprehensive business plan fully customized, highly strategic, and showcases the merits of the business, team, and financial proforma in high detail.
  • 27.

    FOCUS GROUP (SET OF 2)

    Need to test your marketing or sales collateral? Would having your target buyers test your product/service and provide feedback help with product/service development? If you are in the need for outside feedback to various aspects of your business, we work with you to source individuals that reflect your core buyer audience and then run virtual focus groups to garner key insights on agreed parameters.
  • 28.

    SALES 1-3 PAGER

    This is a potent one-three pager of your offering(s) rendered in a manner to offer a compelling offering that captures the attention of your target buyer and compels them to take next step action.
  • 29.

    SALES PROCESS TOUCHPOINTS & MESSAGING MAP

    This is to clearly delineate and identify next step actions with optimal sales messaging across every buyer touchpoint. This allows for a holistic perspective and to factor in effective messaging to influence next step action and buying decision at key touchpoints.
  • 30.

    FOCUSED SALES CAMPAIGN INITIATIVE (3 MONTHS)

    For a direct sales lift, a focused sales campaign initiative is a must. Here we work with you to build and create a highly effective sales campaign and then work with your sales team across a 3 month period implementing this campaign to result in direct sales revenue increase.

À-La-Carte Menu

Brand Identity

Deliverable

Fee

  • 1.

    BRAND DNA

    This Brand DNA deliverable is the “output” from all the input and insights from all discovery activity and related research. This is the document that brings together messaging for the recommended brand soul, story, mission, values, positioning, beliefs, elevator pitch, social media handles, messaging, main audience, brand experience touch-points, core product description, UVPs, and primary calls to action. 
    $20000
  • 2.

    CREATIVE STRATEGY

    Whether it’s your brand identity, a marketing campaign, or a direct sales campaign- a superior creative strategy and execution is the difference between being lost in the noise or standing out and driving engagement.
    $124240
  • 3.

    NEW BRAND NAME & TAGLINE

    As the memorable auditory components of the brand, the new name and tagline define the brand tone and reinforce its core values. Our naming directions typically include a range of approaches, from direct descriptors to more abstract brand names. The five directions for the tagline will follow final approval of the name direction. 
  • 4.

    3 DIGITAL & PRINT ADS

    Increasing digital ad conversions require new pre-tested ads that compel the end buyer to engage and learn more. With intelligent ad performance monitoring, we can further optimize the ad as well as actually see users navigate your website and have that noted within your CRM for follow-ups from the sales team. Print ads are also provided for mailer campaigns/print media.
  • 5.

    NEW BRAND E-NEWSLETTER

    This is for custom e-newsletter content, design, development, and use to be top of mind via regular newsletter emailing (once a month) to your existing clients on a trusted platform such as Mailchimp/Hubspot. We will also  conduct a training webinar for the handoff to ensure that the team is comfortable updating and making changes to Mailchimp/Hubspot.
  • 6.

    NEW BRAND LOGO

    As the primary visual touchpoint for the brand, the logo is a recognizable and memorable piece of the brand’s new identity.  Our directions for color palette and design are chosen to appeal to the sensibilities of the target buyer.
  • 7.

    NEW WESITE ARCHITECTURE & COPY

    The new website architecture will employ a simple navigation for ease-of-use while maintaining a compelling experience for the user. This includes the new body content and optimal sales copy needed to create a complete, effective, and easy-to use website. In addition, to ensure consistency in messaging and tone, we will also furnish non-main body content (e.g. PDF attachments and downloads, blogs, and articles).
  • 8.

    WEBSITE DESIGN

    Your new website’s design and UI/UX will help calibrate your buyer’s expectations about your company: a cutting-edge website suggests a cutting-edge service/product. The new compelling design will be highly intuitive and user-friendly, which requires effective website architecture, sales messaging, and layout.
  • 9.

    WEBSITE DEVELOPMENT

    Fully customized responsive website development utilizing latest trends in user experience and interaction including forms, analytics, integration, newsletter and blog capabilities, calendar scheduling and many more. Our process for web development is based on coding best practices. The website will be developed in the best-suited open source platform. The site will utilize various programming techniques and languages — e.g.,HTML, CSS, PHP, and jQuery/JavaScript — to create a compelling user interface and drive user experience and engagement.
  • 10.

    BRAND VIDEO

    A brand video brings the business to life and portrays a more dynamic communication tool to strategically position your business. For the new brand video, client will receive recommendations on theme, look, and the core message that we are needing to convey; the detailed brief will show researched video examples to help support the visual directions. This includes up to 3 creative directions total for different applications across the new website and a storyboard outline for the chosen direction (video script, full storyboard, pre-production prep, and related services will be included.)
  • 11.

    BRAND STATIONERY

    In order to create a consistent and memorable audience experience, the new brand’s creative identity must carry over to all other brand assets. Every interaction with the audience is an opportunity to create or reinforce our core message. This deliverable includes creative designs for the following: Business Cards, Letterhead, Envelope, Invoice, and Email Signature.
  • 12.

    BRAND STYLE GUIDE

    Once all branding deliverables are rendered, your brand is fully defined. As your company continues to grow, there will inevitably be a need for additional brand assets- this is the reason for a Style Guide- to standardize all branding applications. This document will be used as the main blueprint for the development of all future branding work.
  • 13.

    INFOGRAPHIC

    Infographics are compelling visual representations of complex data-rich information. Strategically, infographics can position your business as a value-add thought leader via providing valuable information to buyers. This deliverable begins with our creative ideation of the infographic story, including sourcing suitable data points then we design this information in a manner that best captures, compels, and closes the target buyer to engage this asset.
  • 14.

    BRAND MANIFESTO

    A brand manifesto, done well, is a written statement that publicly declares your views, motives, and intentions and identifies what makes your brand unique. It's a big picture vision of your “why”, a declaration of independence, and a moral compass that will guide and define your brand. This is a tactical description of what you do, what you stand for, and what makes you unique in a visually stunning and enticing design.
  • 15.

    CUSTOM BRAND PHOTOSHOOT

    Effective photography that conveys the brand message and connects with the audience is a key tool that can be leveraged. This deliverable is to work with the client’s photography team to set the look, feel, tone of the photoshoot for the new website. Specifically, the client will receive detailed brief for the photoshoot with recommendations on theme, look, and finish that the photography should have with researched examples to help support the visual directions. This includes up to 3 creative directions as needed for different applications across the new website.
  • 16.

    INVESTOR PRESENTATION

    The value of a winning investment presentation is the amount of the raise you are looking to secure. Investors care about key aspects of your project, and have to balance out their sense of the ability for you to execute on your vision, as well as their ability to profit from it. With dozens of successful investor presentations under our belt, we work with you to best formulate your presentation in a highly competitive.
  • 17.

    KEYNOTE PRESENTATION

    An excellent keynote presentation is a function of excellent understanding of the audience, high impact content, design, and the speaker’s compelling delivery. Most presentations are too content rich, disconnected to what the audience truly cares about, lack the strategic flow of information in a manner to compel an audience, and are visually flat. We partner with you at the initial research phase all the way to final presentation rehearsal to ensure you are delivering a high value and impact presentation.
  • 18.

    MARKETING PROCESS TOUCHPOINTS & MESSAGING MAP

    With dozens of potential marketing touchpoints, with each having multiple messaging rounds to nurture each lead, things become complicated fast. We render a highly organized and strategic guide to launch new marketing initiatives across critical touchpoints- all with sales minded messaging to best nurture leads from ice cold to warm.
  • 19.

    BRAND ASSET TESTING & REFINEMENT

    From A/B testing, to content testing, to multivariant testing- we seek to gain substantive feedback from target buyers on all sales collateral we produce as to refine and enhance sales collateral performance. We create, facilitate, and report from a range of digital focus groups and live campaign testing to yield optimal decision making as it relates to sales collateral.
  • 20.

    LEAN DATA KPI DASHBOARD IMPLEMENTATION

    Marketing & Sales executives are not data scientists. With an increasing flow of big data, what matters most is distilling the lean data needed and drawing from actionable KPI’s where we can draw valuable inferences that influence real results. We architect and implement 19 sales and marketing lean data KPIs customized for client’s needs on Domo platform.
  • 21.

    MARKETING CAMPAIGN INITIATIVE

    A successful marketing campaign yields new Marketing Qualified Leads, as well as, Sales Qualified Leads with a vision of converting these into final sales. We work with you to ideate, plan, strategize, launch, and monitor this new sales-driven marketing campaign.
  • 22.

    STRATEGIC ALLIANCE CAMPAIGN INITIATIVE

    The collective power of two complementary firms collaborating on a mutually beneficial marketing and sales campaign results in far higher sales leads at a far lower costs basis as both the audience doubles and the campaign cost is shared between both firms. We work with you to ideate, plan, strategize, launch, and monitor this new strategic alliance campaign.
  • 23.

    SOCIAL MEDIA: 10 POSTS ACROSS LINKEDIN, IG, FB

    Linkedin is responsible for an estimated 80% of B2B leads coming in from social media. A core part of an effective Linkedin/B2B Social Media is effective and high value content posts. These include targeted hashtags, memorable imagery, messaging, branded designs and calls to action to help build your social media brand and lead generation.

À-La-Carte

Fee Schedule

portfolio image
portfolio image

À-La-Carte Menu

Sales

Deliverable

Fee

  • 1.

    CAPTURE COMPEL WORKSHOP

    A 5-hour virtual workshop aimed to give immediate, actionable support to your sales and marketing teams.
  • 2.

    SALES STORY & ELEVATOR PITCH

    A long and short form version of your sales story crafted in a way that positions you as the expert/guide to the hero, your client. A new elevator pitch will best communicate your offering in a manner that compels the prospective client to learn more.
  • 3.

    DISCOVERY CALL: DELIVER UNEXPECTED VALUE

    This initial consultative sale call sets the tone, we provide customized scripts and talking points for initial calls aimed to deliver maximum value to.
  • 4.

    FOLLOW UPS

    The final sale is in the follow-up. Customized and scalable sales e-mail messaging follow ups to be applied across different situations across every essential sales touch-point as to influence a next step action.
  • 5.

    OBJECTIONS REBUTTAL REFERENCE SHEET

    For each objection encountered at the various stages of the sale, we offer proven ways to reposition the prospect’s statement, address concerns, and in optimal way influence a buying decision.
  • 6.

    QUALIFY INTEREST & ABILITY: UVPS FOR HEROES

    Positioning you as the trusted expert, and your client as the hero in their journey, we furnish a complete and detailed map of your unique value propositions as it related to each service/product.
  • 7.

    QUALIFY INTEREST: BUYING GUIDE

    You know your product/service inside out, upside down, and sideways… but your prospect doesn’t. One of the most effective communication tools is a comprehensive, easy to understand and persuasive buying guide of your offerings
  • 8.

    QUALIFY INTEREST: SERVICE/PRODUCT OUTCOMES & BENEFITS CHART

    Beyond defining your product/service’s UVPs, we must then get into the details of how this offering creates desired outcomes for the target clients. This is a visual tool that can be used to reference both internally by the sales team, or can be sent out directly to prospects.
  • 9.

    PRESENTATION: SALES PRESENTATION FINALIZATION

    Fully customized and branded sales presentation including associated research, new content ideation, presentation copywriting and editing for up to 20 slides with up to 5 backup slides, and custom graphics with animation.
  • 10.

    PRESENTATION: COMPETITIVE MARKET ANALYSIS BRIEF

    This is a shallow dive into top competitors including messaging, calls to actions, pricing, UVPs, media traction, and related research in a format of a comparison table within the presentation.
  • 11.

    PRESENTATION: PRE-PROPOSAL FRAMING

    You’ve successfully guided the prospective client through the buying cycle and have aligned on many of the deal terms, and all that needs to be done is to formalize the proposal. This deliverable is a fantastic reference guide for each type of prospective client to be effectively pre-framed so that there is already much buy-in prior tot eh from Script and talking points to get your prospect and proposal on the right track.
  • 12.

    PRESENTATION: OPTIONAL MAILER

    In a digitally saturated environment, now more than every, a physical touch stands out. In the spirit of Account-Based Marketing, we design an entire campaign to target prospects within the sales pipeline and have a multi-touch physical mailer campaign that effectively captures and compels the audience to take next steps.
  • 13.

    PROPOSAL, SOW, & ONBOARDING: FORMAL PROPOSAL

    The most critical touchpoint for the sale is the formal proposal to the prospective client to make a buying decision. We deliver a compelling new visual design, layout, and messaging focused on heightening the value of the offering as well as providing many visual communication graphics to favorable comprehension and buy-in from the prospect. Talking points are also provided to best position each page in the mind of the prospect when reviewing the proposal with them.
  • 14.

    PROPOSAL, SOW, & ONBOARDING: PRICING & REVIEW PROTOCOL

    Prior to a formal proposal, much must be done to get on the same page regarding the terms and conditions of the deal. Pricing is a major factor in that process and this deliverable maps an optimal way in presenting pricing in a manner that maximizes the perceived value of the offering(s).
  • 15.

    NEW CLIENT DIGITAL ONBOARDING KIT & PHYSICAL MAILER

    The unlocked lifetime value of a client, and potential referrals, is what drives future revenue from existing client. A new client’s experience is paramount to being primed to become loyal to the business. This deliverable maps the micro interactions for successfully onboarding and creates fully branded welcome box with stationary, apparel, postcards etc. depending on individual needs.
  • 16.

    REFERRAL & ASSESSMENT: APPRECIATION CARD MAILER

  • 17.

    QUARTERLY CLIENT PROGRESS REPORT

  • 18.

    CLIENT RELATIONS SERVICE SATISFACTION QUESTIONNAIRE

    An evidence-based questionnaire to gather key insights within your sales process and perceptions by your buyer at critical touchpoints from being a prospect to final sale.
  • 19.

    CLIENT RELATIONS ACCOUNT RENEWAL REPORT

    To fully realize the lifetime value of a client, it’s essential that they are provided with effective communication material at the time of contract renewal. This is a customized account renewal report that visually highlights all the wins and value from having the product/service and to inspire a renewal action through effective offer/and/or compelling call to action.
  • 20.

    CLIENT LOYALTY COMMITMENT MANIFESTO & INCENTIVE OFFER

    Distilling an effective brand voice for inspiring existing clients to remain loyal to the business as well as be a part of something bigger than just the service/product offering they receive demands a visionary brand positioning. This is a key messaging tool to render a branded loyalty commitment manifesto to inspire contract renewal action via an accompanying incentive offer.
  • 21.

    COMPETITIVE MARKET ANALYSIS + SHOPPING

    Have you ever been curious what your top competitors sales process is? How they present to their clients? What each touchpoint does within the sales process? A copy of their proposal and engagement contract as well as a critique of their top sales professionals? We can help with that. This is a deep dive shopping initiative into top competitors with full report and recommendations, as well as competitive analysis and feedback.
  • 22.

    COMPETITIVE MARKET ANALYSIS

    This is a deep dive outside in analysis of top competitors from the perspective of their effectiveness to Capture, Compel, and Close their target audiences. Analysis includes brand identity, messaging, offerings hierarchy, pricing, UVPs, media traction, and strategic positioning within the market. This deliverable does not include shopping the competitors.
  • 23.

    TARGET BUYER ANALYSIS, SEGMENTATION, & LEADS IDENTIFICATION

    This is a full analysis on the final buyer profile and the various stakeholders who make the final buying decision to engage. Once these parameters are finalized, we then run a campaign to source leads that fit this criteria.
  • 24.

    DISCOVERY REPORT

    One of our most comprehensive a-la-carte services where we examine 15 aspects of your business and offer strategic recommendations based on these insights to serve as a primary tool to implement initiatives that will increase your sales revenue.
  • 25.

    GTM

    Complete Go-To-Market strategy distilled in a clear, actionable tool outlining an optimal marketing and sales launch protocol based on your specific offering(s), situational needs and parameters.
  • 26.

    BUSINESS PLAN

    After a successful investment presentation, a seasoned investor enters a due-diligence process to vet all the specifics, assumptions and financial models within your core business plan. We render a comprehensive business plan fully customized, highly strategic, and showcases the merits of the business, team, and financial proforma in high detail.
  • 27.

    FOCUS GROUP (SET OF 2)

    Need to test your marketing or sales collateral? Would having your target buyers test your product/service and provide feedback help with product/service development? If you are in the need for outside feedback to various aspects of your business, we work with you to source individuals that reflect your core buyer audience and then run virtual focus groups to garner key insights on agreed parameters.
  • 28.

    SALES 1-3 PAGER

    This is a potent one-three pager of your offering(s) rendered in a manner to offer a compelling offering that captures the attention of your target buyer and compels them to take next step action.
  • 29.

    SALES PROCESS TOUCHPOINTS & MESSAGING MAP

    This is to clearly delineate and identify next step actions with optimal sales messaging across every buyer touchpoint. This allows for a holistic perspective and to factor in effective messaging to influence next step action and buying decision at key touchpoints.
  • 30.

    FOCUSED SALES CAMPAIGN INITIATIVE (3 MONTHS)

    For a direct sales lift, a focused sales campaign initiative is a must. Here we work with you to build and create a highly effective sales campaign and then work with your sales team across a 3 month period implementing this campaign to result in direct sales revenue increase.

À-La-Carte Menu

Brand Identity

Deliverable

Fee

  • 1.

    BRAND DNA

    This Brand DNA deliverable is the “output” from all the input and insights from all discovery activity and related research. This is the document that brings together messaging for the recommended brand soul, story, mission, values, positioning, beliefs, elevator pitch, social media handles, messaging, main audience, brand experience touch-points, core product description, UVPs, and primary calls to action. 
    $20000
  • 2.

    CREATIVE STRATEGY

    Whether it’s your brand identity, a marketing campaign, or a direct sales campaign- a superior creative strategy and execution is the difference between being lost in the noise or standing out and driving engagement.
    $124240
  • 3.

    NEW BRAND NAME & TAGLINE

    As the memorable auditory components of the brand, the new name and tagline define the brand tone and reinforce its core values. Our naming directions typically include a range of approaches, from direct descriptors to more abstract brand names. The five directions for the tagline will follow final approval of the name direction. 
  • 4.

    3 DIGITAL & PRINT ADS

    Increasing digital ad conversions require new pre-tested ads that compel the end buyer to engage and learn more. With intelligent ad performance monitoring, we can further optimize the ad as well as actually see users navigate your website and have that noted within your CRM for follow-ups from the sales team. Print ads are also provided for mailer campaigns/print media.
  • 5.

    NEW BRAND E-NEWSLETTER

    This is for custom e-newsletter content, design, development, and use to be top of mind via regular newsletter emailing (once a month) to your existing clients on a trusted platform such as Mailchimp/Hubspot. We will also  conduct a training webinar for the handoff to ensure that the team is comfortable updating and making changes to Mailchimp/Hubspot.
  • 6.

    NEW BRAND LOGO

    As the primary visual touchpoint for the brand, the logo is a recognizable and memorable piece of the brand’s new identity.  Our directions for color palette and design are chosen to appeal to the sensibilities of the target buyer.
  • 7.

    NEW WESITE ARCHITECTURE & COPY

    The new website architecture will employ a simple navigation for ease-of-use while maintaining a compelling experience for the user. This includes the new body content and optimal sales copy needed to create a complete, effective, and easy-to use website. In addition, to ensure consistency in messaging and tone, we will also furnish non-main body content (e.g. PDF attachments and downloads, blogs, and articles).
  • 8.

    WEBSITE DESIGN

    Your new website’s design and UI/UX will help calibrate your buyer’s expectations about your company: a cutting-edge website suggests a cutting-edge service/product. The new compelling design will be highly intuitive and user-friendly, which requires effective website architecture, sales messaging, and layout.
  • 9.

    WEBSITE DEVELOPMENT

    Fully customized responsive website development utilizing latest trends in user experience and interaction including forms, analytics, integration, newsletter and blog capabilities, calendar scheduling and many more. Our process for web development is based on coding best practices. The website will be developed in the best-suited open source platform. The site will utilize various programming techniques and languages — e.g.,HTML, CSS, PHP, and jQuery/JavaScript — to create a compelling user interface and drive user experience and engagement.
  • 10.

    BRAND VIDEO

    A brand video brings the business to life and portrays a more dynamic communication tool to strategically position your business. For the new brand video, client will receive recommendations on theme, look, and the core message that we are needing to convey; the detailed brief will show researched video examples to help support the visual directions. This includes up to 3 creative directions total for different applications across the new website and a storyboard outline for the chosen direction (video script, full storyboard, pre-production prep, and related services will be included.)
  • 11.

    BRAND STATIONERY

    In order to create a consistent and memorable audience experience, the new brand’s creative identity must carry over to all other brand assets. Every interaction with the audience is an opportunity to create or reinforce our core message. This deliverable includes creative designs for the following: Business Cards, Letterhead, Envelope, Invoice, and Email Signature.
  • 12.

    BRAND STYLE GUIDE

    Once all branding deliverables are rendered, your brand is fully defined. As your company continues to grow, there will inevitably be a need for additional brand assets- this is the reason for a Style Guide- to standardize all branding applications. This document will be used as the main blueprint for the development of all future branding work.
  • 13.

    INFOGRAPHIC

    Infographics are compelling visual representations of complex data-rich information. Strategically, infographics can position your business as a value-add thought leader via providing valuable information to buyers. This deliverable begins with our creative ideation of the infographic story, including sourcing suitable data points then we design this information in a manner that best captures, compels, and closes the target buyer to engage this asset.
  • 14.

    BRAND MANIFESTO

    A brand manifesto, done well, is a written statement that publicly declares your views, motives, and intentions and identifies what makes your brand unique. It's a big picture vision of your “why”, a declaration of independence, and a moral compass that will guide and define your brand. This is a tactical description of what you do, what you stand for, and what makes you unique in a visually stunning and enticing design.
  • 15.

    CUSTOM BRAND PHOTOSHOOT

    Effective photography that conveys the brand message and connects with the audience is a key tool that can be leveraged. This deliverable is to work with the client’s photography team to set the look, feel, tone of the photoshoot for the new website. Specifically, the client will receive detailed brief for the photoshoot with recommendations on theme, look, and finish that the photography should have with researched examples to help support the visual directions. This includes up to 3 creative directions as needed for different applications across the new website.
  • 16.

    INVESTOR PRESENTATION

    The value of a winning investment presentation is the amount of the raise you are looking to secure. Investors care about key aspects of your project, and have to balance out their sense of the ability for you to execute on your vision, as well as their ability to profit from it. With dozens of successful investor presentations under our belt, we work with you to best formulate your presentation in a highly competitive.
  • 17.

    KEYNOTE PRESENTATION

    An excellent keynote presentation is a function of excellent understanding of the audience, high impact content, design, and the speaker’s compelling delivery. Most presentations are too content rich, disconnected to what the audience truly cares about, lack the strategic flow of information in a manner to compel an audience, and are visually flat. We partner with you at the initial research phase all the way to final presentation rehearsal to ensure you are delivering a high value and impact presentation.
  • 18.

    MARKETING PROCESS TOUCHPOINTS & MESSAGING MAP

    With dozens of potential marketing touchpoints, with each having multiple messaging rounds to nurture each lead, things become complicated fast. We render a highly organized and strategic guide to launch new marketing initiatives across critical touchpoints- all with sales minded messaging to best nurture leads from ice cold to warm.
  • 19.

    BRAND ASSET TESTING & REFINEMENT

    From A/B testing, to content testing, to multivariant testing- we seek to gain substantive feedback from target buyers on all sales collateral we produce as to refine and enhance sales collateral performance. We create, facilitate, and report from a range of digital focus groups and live campaign testing to yield optimal decision making as it relates to sales collateral.
  • 20.

    LEAN DATA KPI DASHBOARD IMPLEMENTATION

    Marketing & Sales executives are not data scientists. With an increasing flow of big data, what matters most is distilling the lean data needed and drawing from actionable KPI’s where we can draw valuable inferences that influence real results. We architect and implement 19 sales and marketing lean data KPIs customized for client’s needs on Domo platform.
  • 21.

    MARKETING CAMPAIGN INITIATIVE

    A successful marketing campaign yields new Marketing Qualified Leads, as well as, Sales Qualified Leads with a vision of converting these into final sales. We work with you to ideate, plan, strategize, launch, and monitor this new sales-driven marketing campaign.
  • 22.

    STRATEGIC ALLIANCE CAMPAIGN INITIATIVE

    The collective power of two complementary firms collaborating on a mutually beneficial marketing and sales campaign results in far higher sales leads at a far lower costs basis as both the audience doubles and the campaign cost is shared between both firms. We work with you to ideate, plan, strategize, launch, and monitor this new strategic alliance campaign.
  • 23.

    SOCIAL MEDIA: 10 POSTS ACROSS LINKEDIN, IG, FB

    Linkedin is responsible for an estimated 80% of B2B leads coming in from social media. A core part of an effective Linkedin/B2B Social Media is effective and high value content posts. These include targeted hashtags, memorable imagery, messaging, branded designs and calls to action to help build your social media brand and lead generation.