Work

Outstanding Foods

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Summary

As a startup brand in a very crowded chips market, we needed to be highly differentiated and STAND OUT! After many long and vibrant sessions with the main man celebrity investor, Rob Dyrdek, and the founding team, we set forth on an epic adventure to build a new plant-based business, as well as a fun and OUTstanding brand identity to compel our target market.

The phases

01.

Assess

Sales & Marketing Assessment Report, Pre-Sale | Sale | Post-Sale Touchpoints, Buyer Intelligence, Competitor Shopping

02.

Optimize

Sales Go-To-Market Playbook, New Lean-Data Sales & Marketing Dashboard, New Revenue Opportunities, New Sales Deck

03.

Build

NEW Unified Marketing & Sales Story Messaging Assets, Sales DNA Standard Operating Procedure, Custom Sales Collateral Creation, Final Approved Assets Tested & Refined

04.

Launch

Pre-Launch Marketing & Sales Training, New Sales Assets Testing & Refinement, Post-Launch Internal & External User Adoption Report.

05.

Monetize, measure & refine

Lean-Data KPI Dashboard Monitoring, Sales-Growth Analysis, Hands-on Sales Activity Support, Monthly Sales Recommendations Report. Quarterly Sales Campaigns, and Team Workshops.

1 / 5

Assess

After a research intensive on the competitive environment, our client’s particular approach to the plant-based food business, we rendered a comprehensive Sales & Marketing Assessment Report detailing both B2B and B2C implications at pre-sale, sale, and post-sale touchpoints.

2/5

Optimize

There was an inherent need to have fun with this brand as many chip brands are somewhat normal and easily fail the shelf look-test for the packaging. Sales for a consumer package good, especially a food product, is very dependent on the ability to create a brand that a customer can visually taste by just reviewing the packaging design.

We sought out to develop a brand that will be so fun, bold, and compelling that it would win over both B2B decision makers all the way to the end consumers. New lean-data sales & marketing dashboards were established to follow the protocols set forth in the Sales Go-To-Market Playbook.

3/5

Buildout

In this world either you have character or you are a character. Our client was both! And with that, we were tasked to come up with a pig character that could win the hearts and minds of our audience.

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4/5

Launch

In effect, there were two launches, the first was the B2B push as to secure national distribution across major retailers and e-tailers, and the second push- a huge social media promotion across a dozen influencer-investors as well as launch promotions and PR stunts with our very own PigOut mascot.

Armed with fun and vibrant collateral, a massive campaign was launched to win over major distribution partners, as well as consumer tasting parties, store demos, and social media campaign to make PigOut Chips the success it is today.

5/5

Monetize,

measure & refine

After all the chips were laid down, it was obvious, people absolutely loved the flavor of these chef-crafted pigless bacon chips! Major distribution deals were secured with over 200 retailers including Whole Foods, Sprouts, Thrivemarket.com, and other specialty stores across the nation. Won Nature Products Expo West’s best in class for New Vegan Product category. This category making product has been featured and celebrated in BuzzFeed, Forbes, Plant-Based, Women’s Health, Muscle & Fitness, as well as numerous other consumer publications.