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Luminos Labs

Luminos Labs
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Summary

Luminos Labs delivers world-class, large scale digital commerce sites- always meeting expectations. Having delivered hundreds of digital commerce sites, they deeply understand that project success depends on precise integration of ideas, design, systems, and people.

We were hired for a full rebrand and recalibration of the marketing and sales collateral as means to scale to the next level of growth.

The phases

01.

Assess

Sales & Marketing Assessment Report, Pre-Sale | Sale | Post-Sale Touchpoints, Buyer Intelligence, Competitor Shopping
02.

Optimize

Sales Go-To-Market Playbook, New Lean-Data Sales & Marketing Dashboard, New Revenue Opportunities, New Sales Deck
03.

Implement

NEW Unified Marketing & Sales Story Messaging Assets, Sales DNA Standard Operating Procedure, Custom Sales Collateral Creation, Final Approved Assets Tested & Refined
04.

Launch

Pre-Launch Marketing & Sales Training, New Sales Assets Testing & Refinement, Post-Launch Internal & External User Adoption Report.
05.

Monetize, measure & refine

Lean-Data KPI Dashboard Monitoring, Sales-Growth Analysis, Hands-on Sales Activity Support, Monthly Sales Recommendations Report. Quarterly Sales Campaigns, and Team Workshops.
1 / 5

Assess

The B2B e-commerce service industry is huge and the need to differentiate and own a unique voice when communicating the main service offerings and reasons to engage is a must.

After conducting a deep dive research within the competitive set, interviewing past clients, and understanding the end buyer’s mindset, a Sales & Marketing Assessment Report was furnished to outline opportunities for recalibrating core operations during the rebrand process.

2/5

Optimize

Winning new key accounts was a main focus for this rebrand project, as well as the need to refresh the brand culture to new objectives for the US sales office. The Sales Go-To-Market Playbook outlined the optimal approach to best Capture, Compel, and Close large e-commerce brands to hire our client for new projects.

Pre-sales, sales, and post-sales touchpoints were recalibrated to best communicate the new unique value propositions in a manner to best influence a buying decision.

3/5

Buildout

A new suite of digital brand-sales assets was created to provide the sales team with new messaging that actually win sales.

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4/5

Launch

Armed with a new brand-sales story and recalibrated website and digital assets to best support various touch-points of the sales-cycle, Luminos Labs found itself in pole position to expand market share and secure additional e-commerce giants.

case launch
5/5

Monetize,
measure & refine

Within the first year of launch, Living Spaces & UNI QLO national e-commerce brands were successfully secured.

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“It was great working with Knightsbridge as we went through a re-branding project. Sam was very involved from start to finish and his whole team went above and beyond to provide what we needed, on time and on budget.”
Radu Munteanu, Founder & CEO
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